BEAU PESA

I'm a curious UX professional, who is extremely comfortable with ambiguity and heavily biased towards making. Solving difficult problems is rewarding for me; steady thirst for learning helps make that happen. A constitutional desire to enrich the lives of others gets me up in the morning. I take my work seriously, myself, not so much.

CASE STUDIES

work

Walgreens

Staying competitive in the 21st century market

Originating a Self-Checkout System

Research shows that shoppers enjoy the experience of being able to shop without waiting in line. So, we set out to design an intuitive and hassle free experience.

Ebay

An extra layer of security for an e-commerce platform

Adding Two Factor Authentication

Ebay absorbs the cost to buyer for any sale that proves to be fraudulent, which can get expensive. We had to figure out a way of attenuating profit loss to scammers

Cisco Systems

Enterprise network diagnostic software

Tools for System Administrators

Cisco Systems has been a big player in the Silicon Valley hardware game since its inception. Now they are moving into the software space, creating tools for server architects

Nexd

Machine learning for sales software

Smarter Sales

Worked with a CRM software start-up to create the UI for their brand new product; acting as the only design team member

Connect the Spots

Finding homes for pets in need

Finding Forever Homes

Leveraged technology to help Austin achieve its goal of remaining a no kill city; meaning 95% of pets in shelters are placed in forever homes

Display.it

Rethinking affiliate marketing

Turning Likes Into Money

Collaborated with a with a local affiliate marketing startup to diagnose the problems with its existing UX strategy and suggest alternative approaches

Urban Design

I was a landscape architect and city planner for a while

Building Experiences in Cities

This work shows how I think about designing for people in constructed environments and also highlights some of my more exotic graphic skill sets